IBSRELA is a prescription medication used in adults to treat irritable bowel syndrome with constipation (IBS-C).

It works differently in comparison to competitors such as Linzess or Trulance by keeping water in the gut to help soften stool and help it move along. Their approach for treatment in IBS-C is a ‘not one size fits all’ simply because their treatment provides a therapy with a different mechanism of action, in a different class. Their competitors utilize a secretagogue approach where IBSRELA uses a retainagogue approach.

IBSRELA was very much in the concept / testing phase when I came on board. Once the ‘Flip the Script’ campaign was approved and established I worked with the team to create an array of collateral that ranged from video, print, conference booths, websites, and social. Since the campaign was being created while the work was being completed, we were essentially ‘building the plane as we flew it,’ but the end result was well worth it because the final Creative came out amazing.

Sculptra is part of the Galderma family. It is intended to help restore your skin’s foundation by stimulating your natural collagen production to firm and smooth the entire cheek region and tighten the skin along the jawline.

As the first—and original—injectable collagen stimulator containing microparticles of poly-L-lactic acid (PLLA-SCA), Sculptra helps restore facial skin structure, which may provide long-lasting skin improvement.

Sculptra was one of the main accounts that I helped establish, design, and oversee. Our objective was to work parallel with the social strategy team to concept and create an array of social posts monthly, that consisted of a variety of static and animated posts, in either carousel, story, or reel formats.

The client wanted to simply the science behind their complex MOA, so we incorporated clips from the photo shoot, coupled with infographics to highlight statistics which made the brand’s innovative treatments more digestible and engaging.

Some of the posts my team and I designed have reached views as high as 36K, earning thousands of likes and hundreds of shares.

Xiidra (lifitegrast ophthalmic solution) 5% is a prescription eye drop used to treat the signs and symptoms of dry eye disease.

As part of their branding, Xiidra created a mascot known as “Inflammation.” Initially I was on boarded to the account to help with concepting, design, and animation but eventually it became one of the main accounts I would oversee.

Each month we would have to concept new and exciting ways on how we were going to get rid of “Inflammation” by tapping into the daily routine and triggers that would be a nuisance to people that suffer from Dry Eye Disease (DED).

Astrazeneca created an unbranded website called BreathFinder.com. Our goal was to create a series of disruptive social ads that would grab the attention of complacent asthmatics to reassess their asthma management via the Breath Finder quiz. The quiz would help these people discover what their asthmatic triggers were. We landed on two different approaches to move forward with.

The first approach was to create a series of ads that imagine triggers as dangerous monsters with the potential to attack at any moment.

The second approach was to create a series of ad parodies or “fake ads” based on the topics of triggers that an asthmatic audience would be searching for instead of asthma management.

Star Power is an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion, beauty talent, influencers and content. They were acquired by Real Chemistry.

Our team was tasked with concepting social activations that would create a buzz to help advertise Vita Coco Spiked with Captain Morgan. The audience that they wanted to target was Gen Z, so the three concepts presented here tap into outlets that Gen Z gravitate towards such as Gaming, Driving, and Traveling.

Ultimately, Vita Coco decided on utilizing a rendition of our Traveling concept by creating a Taste of the Tropic Experiences in San Juan and Jamaica.

Incyte Corporation currently develops and manufacturers prescription biopharmaceutical medications in multiple therapeutic areas including oncology, inflammation, and autoimmunity.

Incyte was also one of the main accounts that I helped establish, design, and oversee. Our objective was to work parallel with the social strategy team to concept and create an array of social posts monthly, that consisted of a variety of animated posts for LinkedIn.

Star Power is an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion, beauty talent, influencers and content. They were acquired by Real Chemistry.

This event was originally slated to be an upscale White Elephant gathering, but it slowly became more of a private holiday dinner for Karrueche Tran who partnered with Zacapa to host the event.

I was tasked to create initial concepts that would be the foundation for the event’s look and feel. This included invitations, food/drink/dessert menus, billboards, giveaways, giveaway packaging, decor, activities and of course ambiance.

As the event continued to evolve, I was able to work parallel with the Star Power team and Event Coordinator on the west coast. The images included showcase my original concepts down to the final product.

Pfizer is all about conquering cancer. Their approach to transform the landscape of cancer treatment and significantly improve the lives of cancer patients is phenomenal.

It was really cool to be able to work on the Find Your MBC Voice radio campaign and contribute to the design of the MBC interview booth hosted by Meredith Viera. The new radio service as called WMBC (the first of its kind) and it would host programming exclusively about metastatic breast cancer.

In addition, I had the opportunity to contribute designs for various social media channels and numerous print/digital needs.

Creating logos has always been one of my favorite outlets of design. I enjoy the concept of: less is always more. Minimalism, clean lines, and negative space will always be my favorite direction to run with.

YouthBuild USA, Inc., is a 501(c)3 non-profit organization that works in the United States as YouthBuild USA and in all other countries as YouthBuild International (YBI). Their programs target low-income communities where young people can learn construction skills through building affordable housing for homeless and low-income families in their neighborhood, schools, playgrounds, and community centers. For unemployed young people who left high school without a diploma, YouthBuild is an opportunity to reclaim their educations, gain the skills they need for employment, and become leaders in their communities.

My objective was to rebrand the company in a way that strategically defines why YouthBuild is so unique. By developing a visual vocabulary that unifies and supports local YouthBuild programs, the brand will continue to stay fresh and relevant. Multiple logo variations were created for branding framework, but more importantly flexibility. The primary logo is mainly used in offline settings, such as marketing collateral, stationary, and business cards. Other logo variations can be used online where there may be limitations in spacing parameters. Having that framework in place makes it seamless to incorporate it into their apparel, signage, giveaways, swag, gifts, etc.

Drinkology is an upscale cocktail bar and restaurant in the Long Island City / Astoria section of Queens, New York. It specializes in original and classic cocktails that are paired with a full, modern American dining menu in a visually stimulating setting.

I was hired as their Creative Consultant to acquire a presence on social media in which we targeted three separate platforms: Instagram, TikTok, and Facebook. I was able to meet with the owners once a month to discuss each month’s social strategy and what areas of the business we were going to highlight and showcase. Our approach was to create a month’s worth of content one month in advance. I would visit the restaurant 1-2x a month to conduct photo / video shoots to create new and fresh content for their channels. As a result, I was able to increase their following from 1K+ followers to currently over 10K+ followers.

In addition to creating their social media presence, I was tasked to create an array of print collateral when necessary, such as flyers, table tops, and other promotional items needed.

Allergan has been creating innovative products and services for their providers and patients for over 70 years.

I’ve always enjoyed creating infographics that tell a story. These are some examples that I designed for Allergan that highlight facts, stats, treatment options, surveys, and demographics for glaucoma.

Star Power is an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion, beauty talent, influencers and content. They were acquired by Real Chemistry.

Our team was tasked with concepting social activations that would create a buzz to help advertise Bailey’s new chocolate flavor. The concept that I envisioned was donned Chocolate Cited which entailed utilizing the top three cities that are known to have the most chocolate lovers: New York, San Francisco, and Las Vegas.

Each city would provide a unique Bailey’s experience to promote their new chocolate flavor. Ultimately, Bailey’s decided on utilizing a rendition of my concept in Las Vegas, by showcasing Amaury Guichon (The Chocolate Guy) in which he created an entire Bailey’s Bar made from chocolate.

Star Power is an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion, beauty talent, influencers and content. They were acquired by Real Chemistry.

Our team was tasked with concepting social activations that would create a buzz to help advertise Ketel One Vodka. The concept that I envisioned was donned the Ketelvator Experience, which was an opportunity to elevate people’s reactions with Ketel One with a one-of-a-kind, exclusive, shareable experience within a virtual elevator when entering a speakeasy.

What started out as a simple “Hi” made out of 3x3” post-it notes from the the agency across the street (Biolumina) turned into an all out Post-It war. What screams New York more than Spider-Man hanging upside down from a genuine New York City building which made headlines on Fox 5, Ad Week, and the New York Times.

Unlocking Answers in MPN is a logo and website I designed that was developed and dedicated to raising awareness about a group of blood cancers known as Myeloproliferative Neoplasms (MPNs). MPNs include Polycythemia Vera, Myelofibrosis and Essential Thrombocythemia.

Unlocking Answers in MPN was developed via the Cancer Support Community (CSC), the largest professionally led non-profit network of cancer support worldwide along with the generous support of Incyte and several partner advocacy organizations.

The niche of this site was to accommodate people who were looking for answers regarding MPNs. The layout and design was geared in a way where it provided snackable content, which in turn would allow them to acquire the answers they were looking for in a much easier fashion.