Star Power is an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion, beauty talent, influencers and content. They were acquired by Real Chemistry.
Our team was tasked with concepting social activations that would create a buzz to help advertise Vita Coco Spiked with Captain Morgan. The audience that they wanted to target was Gen Z, so the three concepts presented here tap into outlets that Gen Z gravitate towards such as Gaming, Driving, and Traveling.
Ultimately, Vita Coco decided on utilizing a rendition of our Traveling concept by creating a Taste of the Tropic Experiences in San Juan and Jamaica.