Drinkology is an upscale cocktail bar and restaurant in the Long Island City / Astoria section of Queens, New York. It specializes in original and classic cocktails that are paired with a full, modern American dining menu in a visually stimulating setting.
I was hired as their Creative Consultant to acquire a presence on social media in which we targeted three separate platforms: Instagram, TikTok, and Facebook. I was able to meet with the owners once a month to discuss each month’s social strategy and what areas of the business we were going to highlight and showcase. Our approach was to create a month’s worth of content one month in advance. I would visit the restaurant 1-2x a month to conduct photo / video shoots to create new and fresh content for their channels. As a result, I was able to increase their following from 1K+ followers to currently over 10K+ followers.
In addition to creating their social media presence, I was tasked to create an array of print collateral when necessary, such as flyers, table tops, and other promotional items needed.