YouthBuild USA, Inc., is a 501(c)3 non-profit organization that works in the United States as YouthBuild USA and in all other countries as YouthBuild International (YBI). Their programs target low-income communities where young people can learn construction skills through building affordable housing for homeless and low-income families in their neighborhood, schools, playgrounds, and community centers. For unemployed young people who left high school without a diploma, YouthBuild is an opportunity to reclaim their educations, gain the skills they need for employment, and become leaders in their communities.
My objective was to rebrand the company in a way that strategically defines why YouthBuild is so unique. By developing a visual vocabulary that unifies and supports local YouthBuild programs, the brand will continue to stay fresh and relevant. Multiple logo variations were created for branding framework, but more importantly flexibility. The primary logo is mainly used in offline settings, such as marketing collateral, stationary, and business cards. Other logo variations can be used online where there may be limitations in spacing parameters. Having that framework in place makes it seamless to incorporate it into their apparel, signage, giveaways, swag, gifts, etc.