Xiidra (lifitegrast ophthalmic solution) 5% is a prescription eye drop used to treat the signs and symptoms of dry eye disease.
As part of their branding, Xiidra created a mascot known as “Inflammation.” Initially I was on boarded to the account to help with concepting, design, and animation but eventually it became one of the main accounts I would oversee.
Each month we would have to concept new and exciting ways on how we were going to get rid of “Inflammation” by tapping into the daily routine and triggers that would be a nuisance to people that suffer from Dry Eye Disease (DED).