Star Power is an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion, beauty talent, influencers and content. They were acquired by Real Chemistry.
This event was originally slated to be an upscale White Elephant gathering, but it slowly became more of a private holiday dinner for Karrueche Tran who partnered with Zacapa to host the event.
I was tasked to create initial concepts that would be the foundation for the event’s look and feel. This included invitations, food/drink/dessert menus, billboards, giveaways, giveaway packaging, decor, activities and of course ambiance.
As the event continued to evolve, I was able to work parallel with the Star Power team and Event Coordinator on the west coast. The images included showcase my original concepts down to the final product.