IBSRELA is a prescription medication used in adults to treat irritable bowel syndrome with constipation (IBS-C).
It works differently in comparison to competitors such as Linzess or Trulance by keeping water in the gut to help soften stool and help it move along. Their approach for treatment in IBS-C is a ‘not one size fits all’ simply because their treatment provides a therapy with a different mechanism of action, in a different class. Their competitors utilize a secretagogue approach where IBSRELA uses a retainagogue approach.
IBSRELA was very much in the concept / testing phase when I came on board. Once the ‘Flip the Script’ campaign was approved and established I worked with the team to create an array of collateral that ranged from video, print, conference booths, websites, and social. Since the campaign was being created while the work was being completed, we were essentially ‘building the plane as we flew it,’ but the end result was well worth it because the final Creative came out amazing.