Star Power is an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion, beauty talent, influencers and content. They were acquired by Real Chemistry.
Our team was tasked with concepting social activations that would create a buzz to help advertise Bailey’s new chocolate flavor. The concept that I envisioned was donned Chocolate Cited which entailed utilizing the top three cities that are known to have the most chocolate lovers: New York, San Francisco, and Las Vegas.
Each city would provide a unique Bailey’s experience to promote their new chocolate flavor. Ultimately, Bailey’s decided on utilizing a rendition of my concept in Las Vegas, by showcasing Amaury Guichon (The Chocolate Guy) in which he created an entire Bailey’s Bar made from chocolate.